Personal finance influencers can inspire, empower and encourage millions of people around the world to take control of their finances.
Bankrate highlighted a few social media influencers and other content creators as part of its inaugural Social Honors awards to help amplify the voices speaking about money in a new way. In conjunction with those awards, we’ve picked 12 of the top personal finance influencers you should follow in 2022.
1. Delyanne Barros, @DelyanneTheMoneyCoach
- Follow Barros on Instagram, TikTok and Twitter
- Areas of expertise: Investing
Delyanne Barros is a former employment attorney turned self-made millionaire who’s on a mission to teach investors how to “Slay the Stock Market.”
It wasn’t until Barros was 37 years old that she discovered the power of long-term investing, and while she often expresses how she wished she had started sooner, she also emphasizes that it’s never too late.
Barros is a part of the FIRE (financial independence, retire early) movement and now expects to retire by age 45. She credits her success to being consistent with her investing goals and authentically documents her journey along with actionable tips on her social channels.
Bankrate named Delyanne Barros 2022’s Best Personal Finance Influencer as part of our inaugural Social Honors awards.
2. Dasha Kennedy, @TheBrokeBlackGirl
- Follow Kennedy on Instagram, Facebook and Twitter
- Areas of expertise: Debt, building wealth and financial advocacy
Dasha Kennedy is a financial activist who is committed to helping women be their own financial advocates. For her, that means showing women how they can become financially independent.
It was her own past financial struggles that inspired her to share her journey, and through them, she was able to help thousands of other women get their finances back on track.
When you visit Kennedy’s social media accounts, you won’t find the traditional advice. Instead, you’ll get much more realistic and relatable advice based on her personal experience. For instance, common conversations on her feed include how to establish financial boundaries, how to talk about money with kids and how to build good financial habits.
Bankrate named Dasha Kennedy 2022’s Best Financial Activist Account as part of our inaugural Social Honors awards.
3. Humphrey Yang, @HumphreyTalks
- Follow Yang on TikTok, YouTube and Instagram
- Areas of expertise: Investing and taxes
Humphrey Yang is a personal finance video creator who has a knack for breaking down complex topics, like taxes and investing, in a way that makes it easy for anyone to understand.
When you visit Yang’s social channels, you’ll find that his content is strictly educational, and he focuses on explaining financial concepts that you may not know much about in a way that’s both digestible but also entertaining.
4. Parii Bafna, @PariiBafna
- Follow Bafna on TikTok and YouTube
- Areas of expertise: Personal finance
Parii Bafna considers herself an information synthesizer and curator who hopes that her content leaves followers feeling both educated and entertained.
When the COVID-19 pandemic began, Bafna was a senior in high school and like many of us, she found herself down an internet rabbit hole. Her focus: financial education.
She realized that most of what we’re taught pushes consumers to make decisions that primarily benefit large corporations. Since then, Bafna has committed to learning and researching, and is dedicated to sharing what she’s discovered with others primarily through TikTok.
5. Haley Sacks, @MrsDowJones
- Follow Sacks on Instagram, TikTok and YouTube
- Areas of expertise: Investing and general personal finance
Haley Sacks is a self-proclaimed “financial pop star” who uses her financial expertise and pulse on pop culture to help teach people how to take control of their finances.
Whether it’s comparing a Roth IRA to a boyfriend or using a trending meme to describe the stock market, it’s safe to say that if you thought personal finance was boring, Sacks will make you think otherwise. Better yet, her shareable content will help you start the money conversation with friends and make you giggle, too.
6. Jeremy Schneider, @PersonalFinanceClub
- Follow Schneider on Instagram and TikTok
- Areas of expertise: Investing
Jeremy Schneider, the founder of PersonalFinanceClub, is a professional investment discoverer.
Schneider is like a kid in a class who always got the best grades.
If you’re looking to improve your Investing 101 score, Schneider is the man for you thanks to easy-to-understand charts. Not only will these infographics help you understand the value of your investment, but they will also show you how and where to get started.
7. Berna, @HeyBerna
- Follow Berna on Instagram and YouTube
- Areas of expertise: Personal finance
Borna is a woman who confesses and hopes that everyone – regardless of their origin – feels a part of the broader discussion about money.
After realizing that a personal finance community is not a good agent for people like him, he decided to be that person for others.
Borna does an excellent job of analyzing complex topics in an easy to understand and digestible way. He also hosts the Money Please podcast, which introduces knowledgeable guests to key financial topics.
8. Jose Rafael Hernandez, @TheJoseRafaelHernandez
- Follow Hernandez on Instagram
- Areas of expertise: Investing
Jose Rafael Hernandez is a retired wealth manager who has become a guru and financial advisor. Its content focuses on teaching its followers how to build a strong financial base and start investing.
Hernandez grew up as an immigrant in a low-income family. As a financial advisor, being surrounded by wealthy adults opened his eyes to the importance of a good financial education and the opportunities that come with it.
It was this experience that ultimately inspired Hernandez to start his own social media brand and start a financial education company.
9. John Eringman, @JohnEFinance
- Follow Eringman on TikTok and Instagram
- Areas of expertise: Investing
John Eringman is a personal finance creator who aims to provide his followers with the knowledge and resources to make more informed financial decisions.
Eringman attended college for a degree in finance where he studied accounting and corporate finance but never learned about major capital formation topics like investing, budgeting or retirement planning, which eventually led to Eringman, delve into those topics and thoughts. He got to know others
Although everyone has a different assumption, Eringman hopes his content will show others that everyone can achieve financial independence.
10. Anjie and RJ Muhammad, @RichByIntention
- Follow the Muhammads on Instagram
- Areas of expertise: Wealth building as a couple
Anjie and RJ Muhammad are money experts who want to teach people how to make a fortune from their content.
Before they got married, the couple knew that arguing over money was one of the main reasons for divorce. They didn’t work well. They didn’t want their finances to be a burden on their marriage, so they decided to get down to business.
Mohammed has jointly paid off a student loan of $ 123,000 and is now helping others achieve their financial goals without putting a strain on their financial relationships.
